One of the earliest and most exciting lessons that we learn in life is that specific actions produce specific results. If we scream or cry, someone quickly appears to help us. As we progress through life, we continue to learn. We talk, walk, write, sing, hit a home run, make an A on a test, drive a car, change a tire, and on and on. Our efforts produce results. We are in control, and it’s a great feeling.
But is being in control always great? Is it even possible?
Well-meaning teachers and parents reinforce the notion that we always can and should be in control.
“Next time, try harder.”
“Figure out what you did wrong, so you do it better next time.”
“Remember, how well you do is up to you.”
While all of this is good advice for some situations, many times, it just isn’t right. Even worse, it can lead to frustration and failure to adequately prepare for setbacks.
Psychologists refer to the Illusion of Control as a specific type of cognitive bias. This bias makes individuals or even entire groups -companies or legislative bodies- believe that they can control outcomes which, realistically, they cannot.
We may be in control of specific individualized outcomes like whether we lose five pounds or learn to play a particular song on the piano. However, it is not possible to control more complex interactions, nor is it always in our best interest to try and do so.
On a personal level, we may recognize that we can control our actions and feelings but not those of others. But, how does the Illusion of Control bias impact our decisions and actions as successful entrepreneurs and business leaders?
The Illusion of Control and Our Employees
While controlling others may seem to be a sign of strength, true leadership means bringing out the best in our employees. The notion that we must control our employees can lead to inefficiencies such as micro-management or not empowering employees. Or, even worse, we may hire less competent employees that we feel we can control more easily. Instead of focusing on control, successful leaders ask:
How can I empower my employees?
Do my employees have the tools that they need to do the job?
How can I encourage my employees to achieve the best results?
What traits can I hire to help my business grow?
The Illusion of Control and Our Customers
Customers make or break any business. You can control many factors that may influence customer behavior, such as developing what you believe is a great product and conducting a well-designed marketing campaign. Ultimately though, you can’t force anyone to buy from you. If customers aren’t flocking to your door, do you try harder to control their behavior, with more product features and more advertising? Maybe. But first, try finding answers to these questions:
What do customers really want?
What are my potential customers buying as an alternative?
Are there other potential customers that I have not considered?
The Illusion of Control and our Competitors
While you are busy running your business, the fact is that many other aspiring leaders are out there running theirs as well. You may be executing your strategy with military-like precision, but military strategy tells us, “the enemy gets a vote.” In other words, what your competitors do impacts the effectiveness of your strategy. Suffering from Illusion of Control bias can leave you vulnerable, believing that you do not need to have contingency plans. However, one of the characteristics of a leader must be flexibility.
What will you do if a more significant competitor opens near you?
What if the competition slashes prices?
Can you develop other products, customer bases, or revenue streams so that you are not so vulnerable?
The Illusion of Control and External Circumstances
Maybe you have developed great relationships with employees and customers. Your team has created a good product, and the company is profitable. Is this the point where you finally get to feel that you are in control? As an Executive Coach, I would recommend that you keep in mind that anything may change.
Are you prepared for the loss of a key employee? What about damaging PR that affects customer relationships? Or, what about external factors such as a severe economic downturn or a natural disaster? Maybe even a disruptive product appearing on the market and almost overnight everything your company produces becomes obsolete?
Find Opportunity In Chaos
These are all factors that you cannot control. If you suffer from Illusion of Control bias, you won’t even consider these kinds of events. However, developing your leadership skills and growing your business also means planning for worst-case scenarios such as these. In fact, it may even mean seeking ways to benefit from adverse situations. You might have to learn to be a surfer. Don’t fight or control the waves, but ride them instead.
- Loss of a key employee? Prepare by investing in the training and development of all employees. Allow others the opportunity to stretch their wings and make new contributions to your company.
- Damaging PR? This is an opportunity to show customers that you'll do what it takes to make things right.
- Economic downturn? Offer affordable alternatives to the competition.
- Natural disaster? Reach out to the community. This may not be a time for selling, but it is an excellent time for relationship and community building. And, if your physical location wiped out, maybe this is a great time to focus on your online brand.
- Disruptive technology from the competition? How can you adopt it too?
Instead of believing they are always in control, successful business leaders believe in embracing market changes and profiting from it too. They see opportunity when others see chaos.
Recognizing how little you cn control is the first step to empowering yourself to deal creatively with the many things that are beyond your control.
Thanks for reading. Feel free to share with others. As always, let me know if you have any questions or comments.