When starting your business, one of the first things you need to do is take an inventory of your skills. Your skills are not your work “experience” as written on your resume. A skill is “the ability to do something well; expertise.” You need to identify two sets of skills -
- Skills you have to run your business
- Skills you have that you could sell to a client
Take some time. List ALL of your skills out. Don’t forget to consider skills outside of your traditional work experience. Maybe, you’re really good at organization and project management. But, neither one of those skills were a part of a job title or highlighted on your resume. Both are very sellable KSAs. Both will come in handy when running your business.
Once you develop a good list, identify any immediate gaps. As a personal example, I considered Accounting a skill gap. Not because I don’t know how to do it. I really hate it! So, I immediately filled that gap via software.
Let me give you another example from my own experience. When I started, I had years of experience in marketing. However, my “experience” is in Marketing Strategy. At that point, I had a skill gap in the Design and Execution of a Facebook Ad Campaigns. Over the past two years, I’ve learned how to design and execute Facebook Ad campaigns.
Follow this exercise to get started:
- What skills do you have that will be useful to running your business?
- What skill gaps do I have for running my business? How can I overcome these gaps? (Training, Technology, Hiring a Contractor)
- What skills can I sell as a service?
- What skill gaps do I need to fill to increase my service offering?
This is a short excerpt from an Introductory Guide to Service Based Solopreneurship. It’s free and 100+ pages packed with content on starting and marketing your business. DOWNLOAD IT HERE