Effective Email Marketing in 7 Steps
It’s time to develop an email marketing strategy. Combining social media and email marketing allows you to add a personal touch. The combination will enables you to offer value, products, & services in both locations. I’ve listed 2 email service providers below.
1. Showcase your personality
Use your email service to automate sharing original and curated content with your contacts. You want to establish yourself as a content creator and 3rd party filter for your audience.
Provide value via regular emails containing your blog or a more formal newsletter. You can use email templates, add your content, and schedule the release.
When you publish a new blog post, add it to your email marketing and/or newsletter campaign. Always include a link back to the post on your website. Add a short descriptive “teaser” sentence and the title of the blog to increase clicks back to the post.
But, most importantly, show some personality! Make your emails an extension of you.
2. Encourage engagement from your audience
Ask questions. Link to your blog ask for comments on your on your website. Determine a consistent email or newsletter frequency. I’d recommending emailing at least once a week.
3. Provide email social sharing buttons
Include social sharing buttons within your emails. Add a footer with an opt-in to your newsletter or ability to download exclusive content. If you provide exclusive content to your email contacts, your audience will look forward reading your emails.
4. Your audience is your friend. Personalize your emails and build trust
Skip the generics. Write your emails as if you are speaking to one person, based on your ideal customer profile. Your email contacts are people you respect. Your audience is a friend and you want to help them.
Develop trust with your audience. Provide a clear opt-out option. Don’t be sneaky with your sales pitch. Be upfront when you are selling them something.
Show empathy and compassion for their challenge. If you provide value and build trust, selling them will be much easier.
5. Spend time developing good subject lines; there are tools that can help
Craft subject lines that reveal exactly what your audience will learn if they read your email. Numbers and text that provoke emotion work well.
You can also read this post from Digital Marketer.
6. Keep your emails short
Keep your emails short, sweet, and to the point. Don’t send a novel. Make the text scannable. Break up your content, provide short subheadings and images. This helps guide your audience through the email. Your audience is busy … make it easy for them read.
Free Copy Analyzer to from Hemingway Editor to analyze & simplify your message (this thing is awesome!)
7. Know your metrics
Most email marketing services like MailChimp offer reports and analysis. Look for trends. What’s working, what’s not working, and adjust to the data. There will be patterns, try to understand those patterns to develop and improve better campaigns.
Your email marketing technique will take some time to develop. Start out by using templates from your email-marketing provider.
Edit your text via the Hemingway Editor, and write catchy subject lines. Always provide value to your customers and gain feedback. If you use these tools, you’ll be well on your way to a great email marketing system.
I hope this post helped. As always, I welcome feedback and comments. If relevant, please share it with your friends and network. Looking forward to hearing from you.