7 Steps to Simple & Effective Email Marketing

7 Steps to Simple & Effective Email Marketing

Step 10 of the “12 Steps to Begin Developing and Executing a Basic Digital Marketing Strategy

Now that you have a blog, social media profiles, and content … it’s time to develop email marketing. Social media continues to gain interest, but email remains king. Combining social media and email marketing allows you to add a personal touch. The combination will enables you to offer products & services in both locations. I’ve listed 3 email service providers below. 

1. Showcase your personality

Your email service provider can automate sharing original and curated content with your contacts. You want to establish yourself as a content creator and 3rd party filter for your audience. This can be via regular emails containing your blog or a more formal newsletter. You can use templates, add your content, and schedule the release.

When you publish a new blog post add it to your email marketing and/or newsletter campaign. Always include a link back to the post on your website. Add a short descriptive “teaser” sentence and the title of the blog to increase clicks back to the post.

2. Encourage engagement from your audience

Ask questions. Provide links within your email and ask for comments on the blog post hosted on your website. Determine a consistent email or newsletter frequency. The frequency is up to you - weekly, bi-weekly, or monthly.

3. Provide social sharing options

Include social sharing options within your email marketing. Add a footer with an opt-in to your newsletter or ability to download premium content. If you provide premium content your audience will look forward reading your emails.  

4. Your audience is your friend. Personalize your emails and build trust

Skip the generics. Write your emails and newsletter as if you are speaking to one person. That person is someone you respect. Your audience is a friend and you want to help them.

Develop trust with your audience. Provide a clear opt-out option. Don’t be sneaky with your sales pitch. Be upfront when you are selling them something. Show empathy and compassion for their challenge. If you provide value and build trust, selling them will be much easier.

5. Spend time developing good subject lines; there are tools that can help

Craft subject lines that reveal exactly what your audience will learn if they read your email. Numbers and text that provoke emotion work well.

You can also read this post from Digital Marketer.

6. Refrain from sending novels

Keep your emails short, sweet, and to the point. Don’t send a novel. Make the text scannable. Break up your content, provide short subheadings and images. This helps guide your audience through the email. Your audience is busy … make it easy for them read.

  • Free Copy Analyzer to from Hemingway Editor to analyze & simplify your message (this thing is awesome!)

7. Know your metrics

Most newsletter and email marketing services like MailChimp offer reports and analysis. Look for trends. What’s working, what’s not working, and adjust to the data. There will be patterns, try to understand those patterns to develop and improve better campaigns. 

Your email marketing technique will take some time to develop. Start out by using templates from your email-marketing provider such as MailChimp. Edit your text via the Hemingway Editor, and write catchy subject lines. Always provide value to your customers and gain feedback. If you use these tools, you’ll be well on your way to a great email marketing system.

Next week we’ll discuss some basics for Search Engine Optimization. Sign up for my newsletter to receive these posts in your email or you can visit my blog every week.

I hope this post helped. As always, I welcome feedback and comments. If relevant, please share it with your friends and network. Looking forward to hearing from you.