3 Little Pigs! Epic Presentations Using the Rule of Three

A lot of public speakers use the Rule of Three. It can work very well for business presentations too.  When building your next presentation, consider and use the Rule of Three. Adapt the rule and presentation to your audience and subject matter. 

"When building your next presentation, consider and use the Rule of Three." - Click to Tweet

Think about it, Music, Plays, Movies, etc ... they all follow the Rule of Three. The human mind loves ideas or concepts presented this way. Life, Liberty, and the Pursuit of Happiness ... 3 Blind Mice ... Stop, Drop, and Roll and so on ... Even Aristotle wrote about it in Rhetoric

1) Build your deck around the 3 most important points

If you’re developing a business presentation, build the entire deck around 3 Questions. Emphasize the questions and answers. This allows the audience to remember the 3 most important parts of your presentation. 

a)    What does the audience need to know? 
b)    Why is it important to them? 
c)    What action / decision needs to be taken / made?

2) Use lists of 3 as much as possible

The human mind and your audience also love lists. Even blogs with numbered lists and titles receive increased engagement compared to others. It’s not always possible, but try to use lists of 3 within your presentation. 

3) Keep It Simple Stupid (KISS)

Keep your presentations as simple as possible. I'm sure you have 15 different points you want to get across. Well, I hate to tell you, but your audience won’t remember everything. Use the Rule of Three to narrow down your points to the top 3. Use the simplicity and Rule of Three to balance your presentation’s content. Use it to find specific places within your speech to pause or connect with you audience. Again, this practice will help you emphasize your most important points. 

Do you best to narrow down and prioritize using the Rule of 3. Even the exercise alone will help you. Good luck on your next presentation! I hope it goes well. 

I hope this helps. Please provide any feedback, let me know if you’d like me to go deeper on anything, and / or if you have other techniques to include.

Stewart Swayze